Email2DB Helps Convert Prospects Into Buyers.
Parker Software's advanced email automation solution Email2DB is helping convert website prospects into buyers!
Traditionally Customer Relationship Management (CRM) systems sole purpose has been the management of a prospect list or the updating records of existing customer data rather than a lead generation tool.
Today sales led organizations invest a significant amount of time and money in sales leads and sales generation. Prospect identification now involves a myriad of approaches such as attending trade shows, purchasing data lists, cold calling, face to face meetings, doing research, website optimization, mailers, social media, etc. All of these methods lead to large volumes of data being collected. Organizations are however failing to make best use of these potential prospect/opportunities which they have already significantly invested in. Despite all of this data collection and input into the CRM, it is still rare that any of these potential opportunities appear in a sales pipeline.
From a CRM perspective the ultimate goal is to convert prospects into buyers, to manage the sales funnel. A step by step process is followed which involves the generation of the lead itself, the input of this data within the CRM and then the physical contact. For those prospects with an immediate need these are often simple sales conversions that receive the most input, however where organizations are failing is those leads/opportunities that have no immediate need or interest. Research suggests that over 90% of prospects tend to be left idle within a CRM database, immediate inquiries receive the focus yet the other potential future opportunities fall by the way-side with no regular customer contact.
The value of these dormant prospects can equate up to 80% of annual revenue for a business. Parker Software realized this potential revenue opportunity and created a solution, Email2DB, to proactively target these dormant accounts via email at regular intervals in the future to ensure future sales conversions. This is just one of the features of this advanced email parsing/automation tool.
Research suggests that a typical sales process may take up to 7 separate contact points before they have enough brand exposure to not only trust the brand but also to enable them to express enough interest to make a purchasing decision. It is these contacts that need the most nurturing, and it is this area where Email2DB is helping organizations improve customer contact on an automatic basis.
Parker Software, developers of Email2DB and specialists in online customer engagement, conversion and email parsing are helping organisations to prospect more effectively for longer term opportunities with little human intervention by integrating their software applications with leading CRM providers.
Email2DB?s ability to extract data from an email, push this data into a CRM application such as Salesforce or Microsoft Dynamics CRM or automatically update any sort of database using fields parsed from incoming email is proving vital to a larger number of leading organizations across the globe. Advanced features of Email2DB include the ability to send SMS in response to incoming emails is also proving to be useful for organizations looking to improve customer communication and ultimately improve the conversion rates of dormant accounts.
Email2DB is at the forefront of pipeline development for longer term prospect engagement.
###
No comments:
Post a Comment